The Word Perfect And Emotionally Charged Singing Sales Letter is Born_
An effective sales letter is much more than a bunch of words describing what you have for sale, but judging by some of the sales messages on far too many websites, not a lot of people know that.
The ‘buy one get one free’ mentality is still alive and kicking and working overtime all over the Internet, but sadly at the expense of the English language.
A sales letter, whether written for an online product or service promotion or for print and mail, has a specific job to do. It has to sell. It’s your salesman. And it doesn’t matter how good or how bad your product or service is, the sales letter is your marketing lifeline.
It truly amazes me when some companies, who are willing to spend thousands on product development then thousands on a state of the art website, go on to fill it with snippets of grammatically flawed information and with more typos you can shack a stuck at.
In my opinion, poor grammar and typing errors account for more lost sales from websites than just about any other factor. Why? Because they instantly lose your credibility. Potential customers need to feel reassured that the product you are selling is genuine. Also, that you are genuine and your business is not about ripping people off.
A poorly created sales message will tell your customers you don’t care. You don’t care about communicating with them. You don’t really care about the message on your website. So why then, would you expect them to care about enriching you by buying your products? They simply won’t.
A website sales message has to work much harder than its printed counterpart because it has less time in which to convince the prospect to buy. People tend to ‘quick scan’ website sales messages, whereas a printed letter can be read at leisure anywhere that’s convenient.
Every single website owner who is trying to sell a product or service to a customer could improve their conversion rate dramatically if they would only spend a little more time on their sales copy.
So correct grammar and spelling is the number one priority for your sales letter.
Next is the structure of the letter. Your sales message must always follow the principles of AIDA. It must attract Attention, stir Interest, instill a feeling of Desire and make a call to Action. Why? Because this formula has been tried and tested over and over and has been proven to be the perfect structure.
If you think of a sales letter as being like a song. Then think how your favorite songs make you feel. Happy, sad, upbeat or melancholy, songs are meant to stir the emotions because people like to feel moved. If a sales letter sounds like music to your customer’s ears, you’ve just chalked up another sale.
Your sales letter is your song with which you have to intriguingly introduce yourself, slowly seduce your customer and make them feel exactly the way they want. If it gets them reaching for their credit cards, it has conveyed the right tuneful words at the right time. The words of your sales letter must have the power to say it all.
We can all learn much from how music affects us. It can reflect our moods, our emotions and our wants and needs. It’s a very powerful medium that can literally make us feel happy or sad. But it is only words after all. Just words accompanied by music. The most important thing to remember is how the words of a song can affect us emotionally.
Then remember this. Every buying decision we make is based on our emotions. Understand this, and incorporate emotionally stirring words into your sales copy.
Another important aspect to consider, when writing a sales letter is, we generally buy things because we want them and not because we need them. Your sales copy has got to make your prospects want what you’re selling. Don’t try to make them feel as though they need what you’re selling. Only they will know what they need in their life.
Getting back to the song connection, if you take away the music the song (message) is still there. The music certainly helps the words flow and can help create the mood, but without the words, the meaning of the ‘piece’ is left to the imagination.
Next time you’re thinking of creating a sales letter for your website, remember to pay particular attention to the grammar and spelling. Construct your letter using the AIDA principle and think about how you might present your letter with emotion.
About the Author
For more useful tips & hints, please browse for more information at our website :- http://www.adsence-dollar-factory.com
http://www.100earningtips.com
|
|
Corel Wordperfect Office X5 Full Version – Not a Upgrade Brand New! $26.99 |
|
|
WordPerfect 8 8.0 Corel Suite Word Perfect #4173 Retail Overnight 30-day Return $38.00 |
|
|
MICROSOFT WORDPERFECT MANUAL MASTER COPY $13.00 |
|
|
WORDPERFECT FOR DOS WORKBOOK $10.00 |
|
|
MICROSOFT WORDPERFECT WORKBOOK FOR IBM PC $10.00 |
|
|
Corel Wordperfect Office X5 Full Version – Not a Upgrade Brand New! $26.99 |
|
|
Corel Wordperfect Office X5 Full Version – Not a Upgrade Brand New! $26.99 |
|
|
Corel WordPerfect Office x4 Home & Student 3 Users: Windows Vista & XP: NEW $54.99 |
|
|
Cool men’s tibet silver carved talisman word perfect regulable luck ring s0130 $0.71 |
|
|
WORD PERFECT FOR DOS, WORK BOOK FOR IBM PERSONAL COMPUTERS AND P C NEWORKS $15.00 |
|
|
Absolute Beginner’s Guide to Wordperfect 11 by Laura Acklen (c2004, Paperback) $14.25 |
|
|
Special Edition Using WordPerfect 12, Laura Acklen, Rea $8.98 |
|
|
NEW One Perfect Word – Macomber, Debbie 9781410445698 $26.99 |
|
|
Corel WordPerfect Office X5 Home and Student brand new in retail box $40.99 |
|
|
Power Macros for WordPerfect for PC – Box $10.54 |
|
|
Instant Help! Winfax Pro & WordPerfect CD WIN – NEW JC $4.38 |
|
|
WordPerfect 10 10.0 in Corel Office 2002 Standard #2940 Overnight 30-day Return $66.00 |
|
|
WordPerfect 10 10.0 in Corel Office 2002 Standard #4150 Overnight 30-day Return $60.00 |
|
|
WordPerfect 8 Paradox 8.0 Corel Pro Word Perfect #3529..Overnight..30-day Return $60.00 |
|
|
Introduction to Wordperfect 5.2 for Windows/Book and Disk – Paperback $29.99 |
|
|
BUZZ WORD GAME – BRAND NEW AND SEALED – PERFECT BOX 2003 PATCH – $8.95 |
|
|
NEW ZELCO BOOKMARK ELECTRONIC DICTIONARY 50,000 WORD-PERFECT 90082 $15.00 |
|
|
Word Perfect Office 2002.corel $9.05 |
|
|
Swearing.me single word domain name perfect for a @#$%^ blog! $249.00 |
|
|
Chokes.us single word domain name perfect for a blog $39.95 |
|
|
HP LaserJet WordPerfect Font Cartridge:CG Times,Univers $16.99 |
|
|
Corel WordPerfect Suite 8 Upgrade. VG condition. 2 CDs. 3 user guides. NR! $2.99 |
|
|
Foreign Languages and Characters in WordPerfect. Windows 98 Annoyances. Windows $18.00 |
|
|
Corel CRLCD12735WI WordPerfect Office X5 Std upg WPX5STDENMBUG $153.98 |
|
|
JOURNALISTS.ME single word domain name perfect for a reporter’s blog or web site $195.95 |
|
|
KAMIKAZE.ME single word domain name perfect for a blog or web site $445.50 |
|
|
Lineman.me single word domain name – perfect for a football lineman blog site $395.00 |
|
|
MECHANIC.ME single word domain name – PERFECT BRAND for AUTO REPAIR SHOP $749.00 |
|
|
NEW RETAIL Corel WordPerfect Office X5 Home and Student $39.99 |
|
|
Advanced Wordperfect $1.00 |
|
|
Using Wordperfect 6.0 for Windows $1.04 |
|
|
Wordperfect for Windows Answers: Certified Tech Su $1.00 |
|
|
Corel Wordperfect Office X5 Full Version – Not a Upgrade Brand New! $26.99 |
|
|
Wordperfect for Windows Quick Reference Guide $3.99 |
|
|
The Complete Idiot’s Guide to Wordperfect for Windows By Paul McFedries $1.99 |
|
|
Wordperfect 6.1 for Windows Instant Reference: Instant Reference (Sybex Instant $1.99 |
|
|
WordPerfect by Mella Mincberg (1987) $2.00 |
|
|
Paradigm Keyboarding with Wordperfect, Version 5.1:… $91.28 |
|
|
Advanced WordPerfect: Desktop Publishing 6.1 for Wi… $101.17 |
|
|
Wordperfect 5.1 Made Easy by Mella Mincberg (1990) $3.89 |
|
|
Wordperfect 5.1 Quick Reference (Que Quick Reference Series) Que Corporation $4.99 |
|
|
Perfect Wordperfect 6 Documents/ a Visual Step-By-Step Guide Marianne Carroll $10.03 |
|
|
Getting Started With Wordperfect 6 for Windows in Your Law Office by David Gr… $5.99 |
|
|
Nonsmoker.me single word domain name – perfect for a blog about quitting smoking $295.00 |
|
|
Corel WordPerfect Office x5 Home and Student WPX5ENHSMB $84.99 |
|
|
Notaries.me perfect domain name for a notary service or blog – rare single word $179.00 |
|
|
Overheard.me perfect gossip or rumors blog domain name single word $795.00 |
|
|
NEW Corel WordPerfect 7 Academic Edition PC Computer Program Software Windows 95 $2.99 |
|
|
Corel Wordperfect Office X5 Full Version – Not a Upgrade Brand New! $26.99 |
|
|
Using Microsoft Applications: Computer Lab Manual with DOS, WORDPERFECT (5.0.and $4.99 |
|
|
Colored Glass Affirmation Imprinted Word Stones $2.50 |
|
|
Corel Wordperfect Office X5 Standard Edition New $24.50 |
|
|
COREL WORDPERFECT USER MANUAL VERSION 6.1 (Paperback) $19.99 |
|
|
RAMBLINGS.ME perfect domain name for a rambling personal blog – single word $2,250.00 |
|
|
Ranger.me single word domain name perfect for a forestry, military, blog site $1,500.00 |
|
|
SHUN.ME rare 4-letter single word domain name perfect for an unusual blog site $1,200.00 |
|
|
Corel Wordperfect Office X5 Standard Edition New $23.00 |
|
|
Yelling.org single word domain name perfect for a “loud” blog site $134.10 |
|
|
Using Wordperfect Version 6 for Windows QUE – Computer $9.95 |
|
|
One Perfect Word: One Word Can Make All the Difference by Debbie Macomber NEW $29.38 |
|
|
How to Use Wordperfect for Windows: Make Wordperfect 6.0 for Windows Work for… $5.99 |
|
|
Using Wordperfect Version Six for DOS by Margaret D. Hobbie (1993, Paperback,… $5.69 |
|
|
Mastering WordPerfect 8 2nd Edition by Simpson New $4.99 |
|
|
Word Perfect Series 5 1988 $3.00 |
|
|
NEW COREL WORDPERFECT 9 OFFICE 2000 for LINUX Quattro Pro/Presentations/Paradox9 $39.00 |
|
|
Corel Wordperfect Office X5 Standard Edition New $39.95 |
|
|
One Perfect Word: One Word Can Make All the Difference $19.95 |
|
|
Novell WordPerfect $1.99 |
|
|
NEW WordPerfect PRODUCTIVITY PACK CD COREL OEM 2004 Sealed $9.99 |
|
|
Perfect Time by Maire Brennan (CD, Mar-1998, Word Distribution) $0.99 |
|
|
Mennonite.me single word domain name perfect for an unusual blog $445.50 |
|
|
MYTHS.ME short (5-letter) single dictionary word domain name perfect for a blog $950.00 |
|
|
Florida Boat Insurance.com Perfect Key Word Domains $4,995.00 |
|
|
Power Macros for WordPerfect for PC – Box $11.98 |
|
|
Instant Help! Winfax Pro & WordPerfect CD WIN – NEW JC $4.98 |
|
|
New WordPerfect PC Mouse Pad Laptop Notebook Mat $4.99 |
|
|
@@VINTAGE Floppy DISC Computer PTR Program GRAPHICS Wordperfect 1989 $4.99 |
|
|
NABBED.ME short single dictionary word domain name perfect for a “crime” blog $179.00 |
|
|
NEPHEW.ME single word domain name perfect for a blog: Make me an offer $2,695.50 |
|
|
Niece.me single word domain name perfect for a blog: Make me an offer $2,695.50 |
|
|
Needed.me single word domain name perfect for a blog: Make me an offer $995.00 |
|
|
Musketeers.us single word domain name perfect for a blog. Low price $179.00 |
|
|
Mythical.me single word domain name perfect for a blog. $2,700.00 |
|
|
Corel Wordperfect Office X5 Full Version – Not a Upgrade Brand New! $26.99 |
|
|
COREL WORDPERFECT OFFICE X3 STANDARD EDITION *BRAND NEW* *UPGRADE* *SEALED* $49.99 |
|
|
COREL WORDPERFECT OFFICE X3 STANDARD EDITION *BRAND NEW* *FULL VERSION* *SEALED* $99.99 |
|
|
COREL WORDPERFECT OFFICE X3 HOME EDITION *BRAND NEW* *FULL VERSION* *SEALED!* $49.99 |
|
|
COREL WORDPERFECT OFFICE X3 STUDENT & TEACHER EDITION *BRAND NEW* *RETAIL SEALED $79.99 |
|
|
COREL WORDPERFECT OFFICE X3 HOME & STUDENT EDITION *BRAND NEW* *FACTORY SEALED!* $99.99 |
|
|
WordPerfect 5.2 for Windows Made Easy – Paperback $6.42 |
|
|
WORDPERFECT 6.1 For Windows FOR DUMMIES Document Creation Student IT SC $4.88 |
|
|
KRS ONE – WORD PERFECT – JIVE (1996) $7.96 |
|
|
Paradigm Keyboarding With Wordperfect: A Computer Manag $75.66 |
|
|
Debbie Macomber – One Perfect Word (2012) – New – Trade $15.51 |
|
|
Word Perfect by Caroline McKenzie and Pat Tidswell $0.78 |
|
|
Cuisinart SS-700 Single Serve Brewing System, Silver – Powered by Keurig $139.89 Perfect for both personal use and entertaining%2C this single%2Dserve home%2Dbrewing system offers consumers fresh gourmet coffee%2C tea%2C hot cocoa%2C and more in under one minute%2E Choose either 4%2C 6%2C 8%2C or 10 ounce from the icon on brewing size options%2E Using Keurig K%2DCups%97featuring over two hundred varieties of pre%2Dmeasured%2C premium brand coffee and tea%2D%2Dthis brewer%92s i… |
|
|
Mark My Words Dental Hygienist Coffee Mug by Pavilion Gifts $11.87 Mark My Words…extraordinary inspiration for special people and occasions. A wonderful collection of mugs feature elegant floral designs with gorgeous flowing vines and leaves. Mark My Words items integrate a layered look of textured colorful effects, in palettes that are fresh and modern. The beaded handle on the mugs are architecturally embossed to add a designer look. Mark My Words…you’ll lo… |
|
|
Manual Woodworkers & Weavers Vintage Style I Am Not Perfect Kitchen Cook’s Apron $19.12 This humorous word apron features vintage flair and pretty fabric accents. Apron reads: “I am not perfect, but I am so close it scares me!” Size: 27.5 x 32…. |
|
|
I and Love and You $8.76 All products are BRAND NEW and factory sealed. Fast shipping and 100% Satisfaction Guaranteed…. |
|
|
Mary Poppins $9.78 All products are BRAND NEW and factory sealed. Fast shipping and 100% Satisfaction Guaranteed…. |
|
|
Cole World: The Sideline Story $8.67 All products are BRAND NEW and factory sealed. Fast shipping and 100% Satisfaction Guaranteed…. |
|
|
Perfect English Pronunciation: How to Pronounce Vowels, Diphthongs, and Word Endings [VHS] $59.95 … |
|
|
Introduction to Word Perfect $4.99 … |
|
|
Everything You Need To Know About… Word Perfect Advanced Applies to DOS 5.0, and 5.1 $2.95 1VHS+Free 3.5 instructional disc(for IBM & IBM Compatible Computers). As seen on the Learning Channel and PBS. Hacks and shortcuts, how to use macros to save you time, make the most of styles to speed up routine entries, etc. (from case)… |
|
|
YOU ARE STRONGER THAN YOU SEEM, BRAVER THAN YOU BELIEVE, AND SMARTER THAN YOU THINK Vinyl wall quotes stickers sayings home art decor decal $3.99 Wall quotes are one of the latest trends in home decor. This new fashion is the perfect way to express yourself or add that little extra touch to a room without breaking the bank. Vinyl wall quotes give the look of a hand-painted word, quote, or saying without the cost, time, and permanent paint on your wall. They are easy to apply and can be easily removed without damaging your walls. Our quotes … |
|
|
Nuance Dragon NaturallySpeaking v.11.0 Premium $135.49 Nuance Dragon NaturallySpeaking v.11.0 Premium |
|
|
Nuance Dragon NaturallySpeaking v.11.0 Premium With Headset – Complet $687.99 255 characters or less! |
|
|
Nuance Dragon NaturallySpeaking v.11.0 Professional With Headset $482.64 Nuance Dragon NaturallySpeaking v.11.0 Professional With Headset |
|
|
Nuance Dragon NaturallySpeaking v.11.0 Professional With Bluetooth He $599.99 Nuance Dragon NaturallySpeaking v.11.0 Professional With Bluetooth Headset |
|
|
Jim Thorpe (Paperback) $5.89 Simply the best: those words perfectly describe the multitalented Native American athlete Jim Thorpe. Not only did he excel at baseball and football, but he also won gold medals in the pentathlon and the … |
|
|
The Romantic Conception Of Life (Paperback) $20.3 “All art should become science and all science art; poetry and philosophy should be made one.” Friedrich Schlegel`s words perfectly capture the project of the German Romantics, who believed that the aesthetic approaches of art and literature could… |
|
|
Executive 12 (Hardcover) $16.23 ALL IN, ALL THE TIMEFor Gary Burnison, CEO of the world`s largest executive search firm, these five simple words perfectly capture the essence of great leadership. There can be no half measures. Complete commitment, total engagement, a… |
|
|
First Word Library (Paperback) $9.89 Bursting with full-color illustrations, this six-in-one boxed set presents first words perfectly suited to help develop a young child’s vocabulary. Introducing such themes as animals, clothes, colors, and vehicles, each book in the slipcase … |
